Could you introduce yourself?
I'm Sarah Corcoran - a Fashion Stylist and Creative Director based in Cork, Ireland.
What’s your life philosophy? How do you try to apply that to your work?
I'm very much interested in personal growth and self mastery, it positively effects all areas of your life. I believe all the answers we seek are inside us and we have unlimited potential. Our biggest obstacles are usually ourselves and expanding our awareness is crucial for ideas and problem solving as well as what we feel inside is mirrored back to us.
I feel strongly that everything is connected, for me it's important that things flow and have a momentum. I try to let ideas come to me instaed of forcing them, I think intuitvness is good for styling. The best ideas don't come to me on a cerebral level but on some other plane.
Could you tell us what you think makes you stand apart in the art industry?
I try to steer away from comparing myself. I do my best work when I focus on myself and what genuinely inspires me. You'll succeed when you're true to yourself as you automatically have something that no one else can offer.There's something nice in seeing what I share with other stylists too, there's not too many where I am from and it's interesting to see how other people share that passion and see it as their calling. We're all different and have attached our own meaning to the job title! I do know what probably benefits me is my taste and knowledge of other art forms outside of fashion. It's important to have your own aesthetic and your own creative concepts I think.
How would you describe your art style? Do you feel like it reflects you?
I like playing games with clothing- working shapes together, going full on with clashing prints or matching everything, pushing things to the point where it shouldn't work but does. It's all about balance, I suppose. I like using the clothing in a way that it's reminiscent of something else like a character or even an object. When it comes to creative direction I'm very much inspired by cinema - directors or cinematographers with a strong aesthetic. It's usually films with a subtext, metaphors or that evoke strong emotions on a subconscious level. I think I want my styling to speak on that level too - something works or effects you but you don't know why immediately. I like the idea of archetypes a lot too. I think it's hard for anything you put out there to not reflect you in some way, even if you're not conscious of it.
What are a few tips for other artists that might be reading this?
I don't really know what advice I could offer other than to try and stay authentic and to value your work. I would encourage artists to not work for free. It benefits all of us that way. It's difficult at the start as you are eager to make a name or get exposure but there is definitely a point where you have to demand that your work is valued. Just because you enjoy your job, does not mean it's not work! Your time in itself is valuable, let alone the energy, ideas and skills you are putting in, no matter how 'small' a job. You wouldn't expect someone working in any other sector to give you something for free.
If you had to choose any music album that captures the emotion of your work, what would it be and why?
It would probably be a 90's compilation album! I like to think that my styling is diverse and a bit fun with some darker moments in there too. I grew up in the nineties - a very different time for music and music videos. Those videos are still a huge influence on me. They really created another world, one that I couldn't wait to grow up and experience. I find myself still searching for that world and trying to recreate it! I don't know how accurate the 90's I experienced a s a child was but I always loved the sense of freedom and androgyny associated with the decade.
What's one thing that has to do with art that others might not know about you?
People who know me will probably see that I'm shy and that fashion is a form of self expression for me. The deeper reasons might not be so apparent..I think the love of art forms such as fashion or cinema can be born from a childhood sense of escapism, not being fully happy in the world you live in and having a need to create another one. As an adult you can integrate things better but I still think it's possible to create your own reality..to make magic! Fashion images might seem superficial but a really amazing editorial can speak to your soul. It's a subconscious self portrait of those involved.
Do you have any rituals you do before you start your creative process for a new project, to get your mind and energy in the right place?
I'm becoming more and more interested in manifestation rituals lately. It's all about focusing your energy and setting a goal. It can come more naturally if you're imaginative and visual but it's something that anyone can practice. We can be doing a million things that we think we 'should' be doing but we rarely stop to ask ourselves what we're actually hoping to achieve. Visualisation is an extremely powerful tool for solidifying that goal. It suddenly breaks down into achievable steps and you'll get to your destination more quickly. I've often presented ideas and been met with 'yeah, but how realistic is that?' If you never visualise something or even state that you want it, I don't know how it's going to happen! On a more logistical level, I would say I pretty much have my process now - a standard procedure I follow to get a project from conception to birth!
What’s a typical day for you?
My days can be quite varied, which I like.There's a lot of emailing and organisation - communicating with designers, editors, getting teams together and meetings. I'm usually working on different projects which are in different stages of development silmuntaneously. There's also a lot of prep work – running around to collect or return clothing and location scouting. My favourite parts are creating moodboards and putting the final looks together on set.
I try to give my process more structure these days but there will always be fun and unexpected tasks like sourcing some ridiculous prop and I have to pinch myself and ask 'Is this actually my job'. I'm very grateful to love what I do.
Coffee or tea?
Herbal tea always!
What are some of your goals for 2017?
My goal is to work on more projects with new publications. I hope to get the balance right between working with clients and getting to realise my own creative projects too. I might be focused more on the business side these days but I'm always striving to become a better stylist in the purest sense. I would like to be a master at what I do and to evoke some emotion in the stories.
What makes you happy?
I'm very fulfilled when I'm working on a particularly creative project and it gets realised as I had hoped. Meeting other people on the same wavelength is very energising as well. I have amazing friends that are extremely supportive, that makes me happy. I enjoy watching movies and hula hoop a bit in my spare time! it's always nice to do something physical to boost your mood. And a new outfit never fails, of course.
Any closing comments?
Thank you very much for interviewing me! If anyone is interested in seeing more of my work, I have just launched my website!