Could you introduce yourself?

Hey! I’m Bobo: A style blogger, brand influencer, image activist, constant foreigner, and fashion mogul on the verge of taking over the fashion industry.

What’s your life philosophy? How do you try to apply that to your work?

Okay, this is about to be really profound. Like, this is literally about to be really poignant. Are you ready? Are you ready for this depth? Okay. My life philosophy is:

“Creativity is infinite.”

Lol, I know that sounds like such an obvious statement, but what I’m getting at is that there’s enough space in the universe for us to all be successful. There’s never any need to compete with others or act like knowledge is esoteric. We become more successful by helping others become successful, and that way our success becomes an infinite cypher of creativity.

Could you tell us one change you would like to see in the world?

Well I’m an image activist, so one of my goals in life and the primary reason I’m going into fashion is to deconstruct societal standards of beauty and diversify what society deems as beautiful. If there’s anything I want to change in the world, it’s to help women everywhere realize that they’re all Queens.

Do you believe that media platforms such as Instagram and Facebook are the key to sharing artistic talents, and moving the generation forward in terms of creative sharing?

So much yes to this question! I basically started as a blogger on Instagram, and I’ve met so many amazing artists and creatives that I’ve been able to collaborate with because of it. I literally can’t even imagine where artists and creatives would be if not for the gram.

How has Youtube changed your thoughts about creative sharing and how you brand yourself?

YouTube is such an amazing platform for creative sharing, and building communities. I just recently started a body image series on YouTube because I feel like videos allow me to be a lot more vulnerable and intimate, particularly for this subject matter. It’s also allowed me to diversify and deepen my brand as not just a fashion creative, but one with a bigger purpose.

What first sparked your interest in fashion? Do you mind telling us what motivates your love of style?

My interest in fashion was born out of my self-consciousness. When I moved schools at the age of 15, I felt like I could finally be myself, and so I basically used fashion as a tool of self-discovery, and from there, gradually fell in love it. I appreciate style so much more than fashion because it’s such an incredible hybrid of anthropology, art and architecture all in one. It’s your way of letting the world know who you are without having to utter a single word.

Do you feel that your current location is the place to be to forward your career?

Well I live in LA currently, which I think is a great place to begin my career, but of course, I’m a nomad at heart, so I have to also live in a bunch of other cities throughout my life. i.e New York, London, Tokyo, Cape Town, Geneva, just to name a few …

What are your thoughts on the role feminism has been playing in fashion today? Do you feel that this generation is making a change for the better?

I think this is an interesting question because a lot of people would say that fashion is the antithesis of feminism, but I think fashion is such an amazing platform to promote feminist ideals. For me feminism is not about appearances. It’s about equality and freedom of self-expression, and what is fashion if not a visual outlet for self-expression? I definitely think our generation is moving in the right direction, and you can see that with the likes of Prada, Moschino, Chanel and Margiela who very often have bold statements as far as feminist consciousness goes, and of course Kanye’s collab with Adidas which isn’t specifically feminist oriented, but is embedded with feminist ideals, and is basically just life.

Are there any quotes or sayings that have stuck with you over the years?

Yes! “You have as many hours in a day as Beyonce.” I can’t remember where I heard that from, but it’s literally nothing but truth.

What are three of your go-to pieces of clothing, and why?

Platform heels because I feel like I can conquer the world in them. Patterned socks because they add flavour to any outfit, and of course jumpsuits, cause is there anything more elegant?

If you had to choose one word to describe yourself, what would it be?


In terms of music, what song would be the perfect soundtrack to your style?

Omg okay, so literally everything Erykah Badu because she’s funky, afrocentric, eclectic and unapologetically herself. But if I have to choose a specific song, it’s ‘Bitch Better Have My Money’ by Rhi Rhi. And that’s pretty much self-explanatory.

What do you surround yourself with to feel inspired?

PEOPLE THAT ARE BETTER THAN ME! I’m really lucky to have friends that are all successful and flourishing in their fields, and everyone at my school is so tenacious and successful that I have no choice but to follow suit.

What are some future projects you have in mind, that you don’t mind sharing?

So I have quite a few exciting events taking place in my life right now. One of them being that I’ll be in New York over the summer, so I’ll finally get to meet and collab with some East Coast creatives (Yay!). I’ll also be expanding and shooting some more content for my body image series and looking to get more people involved with that, and I’m also looking to get into making fashion video art, so stay tuned for that! Of course in the long-run I’d like to continue working with different designers and brands, have my own fashion line, and eventually become a full-time fashion mogul!

What makes you happy?

This sounds really cliché, but making other people happy and being creative.

Any closing comments?

Do what you love! And remember, as Paulo Coelho says “The universe is always conspiring in your favour.”